The Florida Classic stands as the nation’s top-attended HBCU football game, drawing as many as 65,000 fans to Camping World Stadium and attracting tens of thousands more to Orlando for the weekend’s events. Together, the game and its ancillary programming offer one of the leading multicultural sports marketing platforms in America. Sponsorship proceeds directly benefit educational opportunities at Florida A&M University and Bethune-Cookman University.

Official Corporate Partnerships

Florida Classic ancillary event title and presenting sponsorships are available exclusively through the Classic’s Official Corporate Partner Program. These partnerships include category exclusivity, exposure and hospitality at all Classic events, and the ability to activate marketing efforts at all Classic events. These customizable packages are catered to meet your brand’s marketing needs. Sponsors at this level will be recognized as “Official Corporate Partners” of the Florida Classic. This category is capacity restricted to maximize the sponsor’s return on investment.

Sample Benefits

•  Company name or logo placement on all event printed materials and advertising materials
•  Company name/logo incorporated into ancillary event logo
•  Company name/logo incorporated into all event signage
•  Event and logo exposure on Florida Classic website
•  In-Stadium messaging on the stadium scoreboard, LED message boards, and PA Announcements
•  Premium tickets and hospitality to each event
•  Right to use the game logo in promotional campaigns
•  On-site marketing and promotional activation rights

Ancillary Event Presenting and Supporting Sponsorships

Presenting and supporting sponsorships are available for all ancillary events upon request.  Sponsors will be recognized in all material relating to the event.

Game Supporting Sponsorships

Game-day-only activation opportunities are available at the official pre-game fan interactive zone, the FanFest. Vendor booths, mobile marketing, and other activations with in-stadium exposure are available upon request.

OUR OFFICIAL CORPORATE PARTNERS

The Florida Classic depends on the continued support of our corporate partners and sponsors to present the premiere HBCU sports event in the country. Proceeds from every sponsorship benefit educational opportunities on the campuses of Florida A&M University and Bethune-Cookman University.

Sponsor - City of Orlando
Sponsor - Disney
Sponsor - Florida Blue
Sponsor - Ford
Sponsor - Orange County
Sponsor - Pepsi
Sponsor - Publix
Sponsor - Tobacco Free Florida
Sponsor - US ARMY
Sponsor - Visit Orlando
Sponsor - VyStar Credit Union
Sponsor - Wells Fargo
Sponsor - Florida Lottery Bright Futures

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The primary purpose of the Florida Classic Consortium corporation is to organize, sponsor, manage, produce, promote and participate in the athletic contest specifically known as the Florida Classic, an intercollegiate athletic football conference contest between Florida A&M University and Bethune-Cookman University; to solicit, raise, and otherwise receive funds from sponsors and the general public and to use, contribute, disperse and dispose of such funds for the above purposes and the intercollegiate athletic programs of the above-mentioned educational institutions.

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